Free advertising, by type of site
Honest, practical guides to getting visitors without an ad budget — written for the kinds of sites that use swapad.net.
Free advertising for small websites: what actually works in 2026
If you run a small site, paid ads are rarely the first move. Here is an honest look at the free ways to get visitors, what each one really costs you in time, and where swapping ad space fits in.
Read the guideFree advertising for developer tools, SaaS side projects and apps
How to get your first users for a developer tool, indie SaaS or app without an ad budget — including launch tactics, docs-as-marketing, and swapping ad space with other dev sites.
ReadLifestyle & cultureFree advertising for blogs, creators and lifestyle sites
Practical free promotion for personal blogs, food, travel, fitness and culture sites: search topics that still rank, community swaps, and trading ad space with similar blogs.
ReadE-commerce & productsFree advertising for small online shops and product sites
Free ways for a small store to get traffic before it can afford paid ads: product pages that rank, marketplaces as discovery, and swapping ad space with other shops.
ReadEverything elseFree advertising for portfolios, nonprofits, communities and niche sites
How portfolios, local businesses, nonprofits, forums and other hard-to-categorise sites can get visitors for free — with practical steps and an ad exchange that fits any topic.
ReadSkip the theory — get your free ad running.
One line of code, one small closable ad on your site, and your ad starts showing on other sites in your topic.
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